Basics of social media marketing

Want to learn how to market your business or organization on social media? In this short course, we will go through the basic concepts and laws of marketing on social media platforms. The course covers the following social media channels: Facebook, Instagram, Youtube, Twitter, LinkedIn, Snapchat and Tiktok. We'll learn what works best for each channel and the difference between organic visibility and paid advertising.

The course is suitable for anyone who already has experience using at least one social media platform.

The course lasts approximately 10 hours